This Privacy Policy outlines how our company (“we,” “us,” “our”) collects, uses, and discloses personal information, both through our websites (e.g., www.silverscreamhalloween.com) and in any physical store we may open in the future. (collectively, the “Services”).

This Privacy Policy does not apply to other online services we manage that do not link to this policy. We may provide additional privacy notices at the point of collection to supplement this policy.

“Personal information” refers to any information that identifies, relates to, describes, or can be linked to you directly or indirectly. This does not include publicly available, de-identified, or aggregated information.

1. Collection of Personal Information

We may gather personal information from various sources:

• Directly from you: For example, when you sign up for newsletters, create an account, participate in promotions, make purchases, contact customer service, participate in surveys, or engage with us in any other way.
• Through tracking technologies: For example, through cookies and other technologies (see Section 2 for more information).
• From other sources: For example, from our vendors and partners, or from other consumers who refer you or send you gifts.

Categories of personal information we collect may include:

• Identifiers: Such as your name, address, phone number, email address, and account login details.
• Personal Records: Similar to identifiers.
• Payment Information: Including credit or debit card details and billing information.
• Characteristics or Traits: Such as your age and date of birth.
• Commercial Information: Such as your purchase history.
• Internet or Other Electronic Network Activity Information: Including browsing history, search history, IP address, device identifiers, and online interactions.
• Geolocation Data: Such as your approximate location based on your ZIP code or IP address.
• Audio, Electronic, Visual, or Similar Information: Such as photos, audio recordings of customer service calls, and CCTV footage.
• Inferences: We may draw inferences about your preferences and interests from other personal information we collect.

2. Cookies and Other Tracking Technologies

We and our vendors may use various tracking technologies, including cookies, beacons, pixels, and APIs, to collect information when you interact with our websites. These technologies may gather data such as your IP address, device identifiers, user preferences, approximate location, pages clicked on, and referring websites.

These technologies help us provide website functionality, analyze website performance, understand visitor interactions, improve website features and content, and for advertising purposes. We may combine information collected through these technologies with other data we have about you.

Common tracking technologies we use include:

• Google Analytics: To learn how Google Analytics uses data, visit their privacy policy. You can opt out of Google Analytics cookies.
• Adobe Analytics: To learn how Adobe uses tracking data and to opt out, visit their respective privacy policies.
• Meta (Facebook): Meta may use cookies and other technologies for measurement and ad targeting. You can opt out via Facebook’s settings.

Some advertising vendors participate in the Digital Advertising Alliance (“DAA”) AdChoices Program, providing opt-out tools for targeted advertising. For more details, visit the DAA AdChoices Program website. Similarly, the Network Advertising Initiative (“NAI”) offers an opt-out tool for interest-based advertising.

You may adjust your browser settings to remove or reject cookies. However, our websites are not designed to respond to “Do Not Track” settings.

3. Use of Personal Information

We may use your personal information for various purposes, including:

• Providing services: Such as maintaining your account, processing orders, communicating with you, and responding to inquiries.
• Improving services: Such as evaluating and enhancing our products and services.
• Research and development: Including quality and safety research.
• Advertising and marketing: Including measuring the effectiveness of campaigns.
• Security: Protecting against fraud and other illegal activities.
• Compliance: Following applicable laws and regulations.

We may anonymize or aggregate personal information as permitted by law.

4. Disclosure of Personal Information

We may disclose personal information to:

• Corporate Affiliates: For the purposes outlined in this policy.
• Strategic Partners: In special relationships like co-branded pages or promotions.
• Vendors: Who help us operate our business and services.
• Other Parties: As required by law, during business transactions, or to protect our rights and safety.

5. Interactive Features and Links

We may provide interactive features on our websites, such as chat support or social media sharing tools. Information submitted through these features may be captured and used as described in this policy. We may also link to third-party websites, and their privacy practices will apply.

6. Sweepstakes, Contests, and Promotions

We may run promotions that require personal information. Participation indicates consent to share this information with the promotion’s sponsors.

7. Data Security

We implement safeguards to protect personal information. However, no online transmission is completely secure, and we cannot guarantee absolute security.

8. Your Choices

• Account Information: Update your details through your account settings.
• Email Marketing: Opt out of marketing emails by following the unsubscribe link or contacting us.

9. Data Retention

We retain personal information as long as necessary for the purposes described in this policy or as required by law.

10. Children’s Privacy

Our services are not intended for children under 13. We delete information received directly from children under 13 in accordance with the law.

11. Additional Information for California Residents

California residents have specific privacy rights, including the right to know, delete, correct, and opt out of the sale and sharing of personal information. Additional details on these rights and how to exercise them are provided.

12. Additional Information for Residents of Other U.S. States

Residents of certain U.S. states have similar privacy rights as California residents. Specific instructions on how to exercise these rights are provided.

13. Information for Users Outside the United States

Personal information may be processed in the U.S. or other jurisdictions. By using our services, you consent to this transfer.

14. Updates to This Privacy Policy

We may update this policy and will provide notice of material changes. Your continued use of our services indicates acceptance of the updated policy.

15. Contact Us

If you have questions or concerns, please contact us at info@silverscreamhalloween.com